Under the Weather? Radio Can Help

Author: Annette Malave, SVP/Insights, RAB

Recent headlines may have some Americans considering not only who their doctor is, but also when they last saw them – if they have one.

There are many ways to select a doctor or physician of any kind. Health.gov provides a few tips for adults on selecting a doctor. Those tips include asking for recommendations from family, friends or colleagues, as well as checking with insurance providers, considering distance to location and hours. Of course, most doctors have all this information available online, but how do you get them to the site? Radio, of course.

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Targeting the Affluent Consumer

Author: Annette Malave, SVP/Insights, RAB

Today’s uncertainty in the economic landscape is top of mind among consumers and businesses alike. This uncertainty is impacting everyone – including those who are considered affluent.

According to the YouGov Affluent Perspective 2019 Global Survey, only 44% of respondents stated that they were extremely/very confident in the strength of their personal economy. Perhaps that is why 76% state that they are making fewer and more meaningful purchases.

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Radio’s Top 10 to Usher in 2020

Author: Tammy Greenberg, SVP/Business Development, RAB

As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
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Radio Generates 8X More Response

Contributor: Bruno Tabbi, President and Co-Founder, Ignition Toll-Free

Results. That’s what all advertisers want from any media channel they use. Radio has proven that it can drive in-store traffic and online traffic but what about phone traffic? Despite all the tech options available today, many consumers like to make their initial inquiry to a business over the phone. But using a random phone number on radio makes it incredibly challenging for listeners to remember how to reach the advertiser they just heard. That’s where vanity phone numbers come in. 

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Radio Matters Rewind

Author: Annette Malave, SVP/Insights, RAB

Today is Memorial Day. It is a time when we remember and honor those who have died protecting and serving our country. It is also the unofficial kickoff of the summer season – with parades, picnics, barbecues and family gatherings.

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Radio Helps Small Businesses Grow

Author: Annette Malave, SVP/Insights, RAB

Last week was National Small Business Week. According to the U.S. Census, there are nearly 30 million small businesses. Small businesses play a crucial role in their local communities. They have a positive impact on the job market, help defray costs/taxes and provide consumers with product/service alternatives. They also help shape and influence the community – just like radio.

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