Author: Annette Malave, SVP/Insights, RAB
Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes. What was once about mowing and maintenance has become a category driven by outdoor living, wellness, sustainability and long-term home value.
Continue reading “From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive”Author: Annette Malave, SVP/Insights, RAB
If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.
Continue reading “Why Radio Should Be on the Shopping List”Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Author: Annette Malave, SVP/Insights, RAB
When most people hear about local businesses, the first thing that comes to mind are the brick-and-mortar locations that sell goods or offer services. While that may be true, there is another business that is not based as much on hard goods or services, but items that are served and eaten in homes. The business in reference is farming.
Continue reading “Farms – A Growth Opportunity”
