Political Media Buying 2020:
How Has the Coronavirus Impacted Strategies June 2020 Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media

It’s been over nine months since I last posted on the RAB blog regarding political advertising and marketing during the 2020 elections. Back then, there were still more than 20 major Democratic candidates, enough to compose a football team. Two Democratic debates had been aired, as top candidates jockeyed for the lead. Primaries were still months away and candidates were in full fundraising mode. Donald Trump and the Republican Party were on edge about the 2020 elections. On the one hand, they were touting the strength of the US economy, although there were fears of a recession if the US-China tariff trade wars escalated. On the other hand, impeachment was being discussed, but it related to the obstruction findings in the Robert Mueller report. Based on the political environment in August 2019, PQ Media was predicting that political media buying would reach $8.33 billion in 2020.

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How Has the Coronavirus Impacted Strategies June 2020 Update”

Celebrating the Black Consumer

Author: Annette Malave, SVP/Insights, RAB

February is Black History Month, also known as African American Month. It celebrates and recognizes the roles that African Americans have played in shaping U.S. history. Originally established as Black History Week by American historian Carter G. Woodson, it was expanded to a month-long celebration in 1976.

As consumers, African Americans have a buying power of $1.3 trillion and are 47.8 million strong. They are socially active – as end-users as well as influencers. They also spend more time with media across devices – specifically radio, than the U.S. population in general.

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Strictly Voters and Political Activists Are Listening

Author: Annette Malave, SVP/Insights, RAB

Although the New Year is only entering its second week, one thing is certain.  The ad spending of political candidates is just starting to rev up as they each work to reach their constituency. Political ad spending forecasts continue to rise.

As candidates and PACs strategize and plan their campaign efforts, media options can deliver different types of voters – strictly voters or political activists.

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Radio’s Top 10 to Usher in 2020

Author: Tammy Greenberg, SVP/Business Development, RAB

As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
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Keep Your Files in Order

Contributors: Brad C. Deutsch, Principal, Foster Garvey, P.C. and Benjamin J. Lambiotte, Principal, Foster Garvey, P.C

Just as the 2020 federal election campaign shifts into high gear, on October 16, 2019, the Federal Communications Commission issued two significant orders “clarifying” broadcasters’ political public file obligations in response to complaints filed against several stations.  In both orders, the Commission made it very clear that it is station licensees – and not political ad sponsors or their ad buyers – who are responsible for ascertaining, collecting, and uploading in a timely manner to the FCC online political public file, all the information required by Section 315(e) of the Communications Act and the FCC’s political broadcasting rules.

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Where Does Radio Fit in the 2020 Elections? – Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, PQ Media projected that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion.  In Part 2 of the blog post, PQ Media reviews recent issues, events and state of the economy and provides insights into the 2020 political ad forecast.

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