Recruiting and retaining employees is one of the biggest challenge businesses in general face. And when it comes to broadcast, no one understands this issue better than Laurie Kahn. This past week Laurie, who describes her title as Chief Multitasker of Media Staffing Network just celebrated the company’s 25th anniversary. RAB President & CEO Erica Farber talks with Laurie about the art of hiring the right person for the right job and her thoughts on what radio can do to insure a great future for the next generation of broadcasters.
The practice of listening to the home town team on the radio and watching the game on TV is as alive and well today as it ever was. The connection formed between the radio broadcaster and the listener is extraordinary! This is a trusting relationship only radio can provide. This connection can drive sales and help to build your brand.
The big game is a big deal for radio stations and it is here next weekend! And you can bet everyone across the country will be tuning in to hear the Pats and Eagles play-by-play. Westwood One will cover the game nationally. Listeners coast-to-coast can hear the game called by their favorite announcers including Kevin Harlan and Boomer Esiason, and this year also includes Hall of Fame reporter Ed Werder. Local announcers in Boston and Philadelphia include WBZ’s Bob Socci and Scott Zolak, and WIP’s Merrill Reese and Mike Quick.
In this episode of the Radio on Main Street Podcast, as multitasking becomes the norm for all age groups, the average American spends more than 15 hours a day consuming media from dozens and dozens of sources. RAB President & CEO Erica Farber talks with Dave Van Dyke, President of Bridge Ratings Media Research who for the second year in a row released his finding with a new Bridge Ratings consumer study focused on digital platform preferences and consumer prioritization of digital media content.
Dave’s study confirms changes in behavior to help guide digital media content producers and also provides a strategy for radio to further engage with their audiences.
Ba da ba bah bah. Bah ba da bah duh bum bum. Ding ding ding ding ding.
That looks like gibberish or baby talk, but when you HEAR it, they are iconic brand audio signatures from McDonald’s, Farmer’s Insurance and T-Mobile.
There has been an exhaustive amount of research done over the past several decades on the power of sound and how it impacts moods, influences product sales, influences consumer spending, stimulates our brains, aids in healing, is reassuring, keeps us company and triggers all kinds of reactions.
According to Harvard Business Review research, the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.
At the end of 2017, Veritonic released an update to their groundbreaking audio logo index that objectively examines and measures the impact of audio signatures through their proprietary EchoTime™ technology that tracks emotions and engagement among an online panel of more than 1,000 targeted panelists.
Key findings from the study include:
- Jingles increase success
- Brand audio logos/cues enhance uniqueness of message
- Clarity and focus on a product drives purchase intent
- Multiple product mentions in a single spot diminishes impact
- Emphasize your products, not the competition
- Millennials respond more positively than older adults
So you see, a brand’s audio signature is incredibly valuable and should be leveraged in radio. The sound of a narrator’s voice, the music featured in the commercial or a slogan can trigger an immediate consumer response and for new radio advertisers, perhaps they already have an audio asset that can be transformed for impactful radio.
In this episode 0f Radio on Main Street, Erica Farber, RAB President and CEO, sits down for a conversation with consultant John Ellis at the recent CES in Las Vegas.
John actively consults clients whose businesses intersect in automotive, software, consumers and mobility.
Among the biggest stars at CES 2018 were the newest smart speakers and the latest skills they offer. With it comes many new opportunities for radio as audio, and how Artificial Intelligence (AI) devices like Alexa are influencing the way consumers are tapping into their favorite stations using these skills. The machine learning is improving the way we interact with the technology. So it’s no surprise that this year’s CES theme was AI! Everything is getting smarter due to data. As the devices get smarter, audio will play a larger role.