Listeners Will Make Registers Ring This Holiday Season

Author: Annette Malave, SVP/Insights, RAB

Without a doubt, 2020 has been a most unusual year, and the need for good tidings and holiday cheer have never been apparent than now. Shopping this season will be a way that consumers will turn their focus from current events and concerns to celebrating the holidays and a hopeful return to the routines that they all miss.

According to the National Retail Federation’s Annual 2020 Holiday Survey, this year, consumers will spend $650 in gifts, $230 in nonholiday items, such as decorations, and $117 in other nongift purchases – each nearly flat to 2019 amounts.
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The Rapidly Changing Consumer

Author: Annette Malave, SVP/Insights, RAB

As states are in various phases of reopening, consumers find themselves in various stages of their own phases. These phases continue to shift and change the behaviors that had once been routine to so many. In order to meet the challenges, needs and concerns of their customers, businesses will need to be nimble to best address and meet their customers’ expectations.

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Podcast Listeners Equal Bigger Spenders

Author: Annette Malave, SVP/Insights, RAB

The audio landscape continues its evolution — driven by the growth of various content options available.  Specifically, the world of podcasts is increasing by leaps and bounds.  In 2018, 124 million people have ever listened to a podcast according to The Infinite Dial 2018.  In 2015, that figure was only 89 million!

Podcasting growth can be attributed to the increase and diversity of audio content.  While radio has always had content available on demand, there are now personalities, radio stations, etc., that are creating content just for podcasts.  These podcasts are giving marketers new and creative ways to reach their intended target audience.

With millions of people listening to all of this content, what do we actually know about podcast listeners and their spending habits?

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