Author: Annette Malave, SVP/Insights, RAB
While some brands focus on reaching the next generation, it may be wise to connect with today’s wealthiest consumer segment – baby boomers.
Continue reading “Engaging with Consumers Who Have the Cash to Splash”Author: Victor Texcucano, Content Coordinator, RAB
Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.
Continue reading “There’s a new generation to know – Generation Alpha”Author: Annette Malave, SVP/Insights, RAB
Throughout 2020, eyes became the focal point of expression and connection. In some instances, adults used makeup to accentuate their eyes impacting eye makeup sales. According to a Kantar analysis, while the total cosmetics category experienced usage declines in 2021, eye makeup was less severely impacted.
Continue reading “The Eyes Have It”
