Author: Annette Malave, SVP/Insights, RAB
What if one media channel could make every other part of a marketing campaign work harder?
Continue reading “The Secret to More Profitable Marketing? Audio.”Category: Funnel
Think Radio is Dead? Better Convince 93% of America.
Contributors: Howard Robertson, CEO/founder, Spotset Media Network and Ryan Robertson, president, Spotset Media Network
The face is covered by a sheet, but the eyes are wide open. The pulse is strong. The heart beats steadily. And that pathway to the soul we call hearing? Completely intact. There is loud noise in the room, deafening yet clearly heard: about new directions, about who is in and who is out. But radio can hear every word of it. Because radio is very much alive. Those who have written radio’s obituary and left it for dead need to stop, collaborate, and listen.
Continue reading “Think Radio is Dead? Better Convince 93% of America.”Audio’s Next Chapter
How radio and audio advancements in measurement, content, and AI are expanding marketing value for brands
Author: Tammy Greenberg SVP Business Development, RAB
Audio is delivering a new level of value for marketers. Innovations in measurement, content production, and artificial intelligence (AI) are enhancing what brands can accomplish, enabling clearer visibility into performance, greater flexibility in activation, and more confidence in outcomes. As these advancements take hold across radio, streaming, and podcasts, audio is emerging as a key channel that combines scalability and accountability — two integral priorities at the center of marketing decision-making.
Continue reading “Audio’s Next Chapter”Radio Pumps Up Marketing Effectiveness
Audio advertising can boost audience engagement from the top of the funnel to the bottom
Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”It’s Time Marketers Hear the Truth About Audio
Misconceptions about audio could leave brands missing out on a valuable medium
Author: Tammy Greenberg, SVP/Business Development, RAB
Audio consumption has seen significant growth in recent years due to an expanding landscape. With consumers turning to audio for the convenience that it provides – allowing them to multitask – and the plethora of content to suit all moods and needs, it may be no surprise that WARC reports audio has grown significantly faster than media consumption overall, across demographics. However, there is a significant gap in the investments marketers allocate to audio versus other media. WARC projected that, by 2024, audio would account for 24.5 percent of all ad-supported media consumption but only 8.4 percent of ad investments. The disparity between engagement with audio and investment in audio is profound.
Continue reading “It’s Time Marketers Hear the Truth About Audio”If You Can Dream It, Radio Can Measure It
Author: Tammy Greenberg, SVP/Business Development, RAB
Navigating the complex world of attribution is not that complex with new measurement capabilities in play for radio success
There is a misperception in the advertising community that an audio ad’s influence on a consumer’s purchase journey can’t be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio’s broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure to purchase an impossibility.
Continue reading “If You Can Dream It, Radio Can Measure It”Radio Works to Drive Business Forward
Tapping into radio’s loyal, attentive, and social audience yields a boost to the bottom line
Author: Tammy Greenberg, SVP/Business Development, RAB
The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.
Continue reading “Radio Works to Drive Business Forward”Amplifying Brand Buzz: How Radio Redefines Conversations and Influence
Harness Radio’s Unique Ability to Fuel Purchase Intent and More
Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Radio Is a Powerful Ad Channel Across the Sales Funnel
Contributor: Todd Kalman, SVP of Sales, Marketron
Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.
Continue reading “Radio Is a Powerful Ad Channel Across the Sales Funnel”