Gen Z is Tuning into Radio – Social
Media Platforms are Taking Notice

Author: Madison Wright, Events and Communications Coordinator, RAB

You may be looking at this title and are thinking “Gen Z doesn’t listen to the radio; social media is where you reach them.” Did you know that radio reaches nearly 44,000,000 Gen Zers every week, according to Edison Research? While this group makes up around 20% of the U.S. population, per Statista, there is no denying the listening power of Gen Z.

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Media Platforms are Taking Notice”

Smart Speakers – An Audio Opportunity

Author: Annette Malave, SVP/Insights, RAB

As holiday shopping goes into full swing, electronics will be one of the top items purchased this year. As many households continue to work from their remote locations, smart speakers are sure to be on many holiday shopping lists. As of this past June, NPD Group stated that nearly 30% of U.S. households were using smart speakers.

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Reaching Black and Hispanic Populations through Radio and
Other Media

Contributor: Gabriel Soto, Manager of Research, Edison Research

Under the current climate of the COVID-19 pandemic, it’s important to disseminate information to various communities effectively. Often overlooked, African-American and Hispanic communities can benefit with a few insights into each group’s media consumption.

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Other Media”

Insights from The Infinite Dial

Contributor: Laura Ivey, Director of Research, Edison Research

The most telling image from The Infinite Dial 2020 presentation is a screenshot of our presenters, Edison Research SVP Tom Webster and Triton Digital President of Market Development John Rosso, leading the webcast with over 1,500 attendees from their respective homes. No one could have anticipated that our setup would be driven by social distancing precautions. Now seems like a most appropriate time to talk about the most recent findings on the “infinite dial” of podcasting, digital, audio, radio and social media that connect us all.

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Targeting the Affluent Consumer

Author: Annette Malave, SVP/Insights, RAB

Today’s uncertainty in the economic landscape is top of mind among consumers and businesses alike. This uncertainty is impacting everyone – including those who are considered affluent.

According to the YouGov Affluent Perspective 2019 Global Survey, only 44% of respondents stated that they were extremely/very confident in the strength of their personal economy. Perhaps that is why 76% state that they are making fewer and more meaningful purchases.

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The Voice That Keeps You Company

Author: Annette Malave, SVP/Insights, RAB

During RAB’s team coverage of CES 2020, John Holdridge of Fullscreen, a social content company, believes that there is a pending social recession. He said that people may “optimize their time for their health and well-being, there may be a point of turn-off for social.” How can eliminating social media be beneficial to a person’s health and well-being? According to a survey sponsored by the Cigna Health Insurance Company, loneliness is at an all-time high and triggered using social media. On the other hand, some studies have pointed to audio and voice as an aid to battle loneliness.

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