Marketron

Radio On Main Street Featuring Alan Schulman, managing partner, chief creative & content officer, UpperRight

In the fifth episode from the ANA Masters of Marketing conference, we hear from Alan Schulman, managing partner and chief creative officer of UpperRight, a content supply chain company that is focused on helping marketers with the ‘soup to nuts’ approach of creative. Alan was at the ANA conference to unveil part two of the ANA’s Playbook entitled “Generative AI in Creative and Content Generation” and he took some time to sit down with RAB’s Mike Hulvey to discuss the intersection of AI, creative and a common theme we heard at the conference – human emotions are key, and that cannot be lost in the lure of the technology.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts