Earlier this month we focused on one of the fastest growing segments of audio entertainment today – podcasting. In this edition, Erica Farber, President and CEO of the RAB continues the focus as she speaks with Darren Davis, President, iHeartMedia Networks Group, who oversees the company’s multi-platform assets. In just one year iHeart has become the largest commercial broadcaster in podcasting. And joining the conversation is one of iHeart’s successful podcasters – Mario Lopez. An actor, singer, dancer and syndicated radio personality, he is also host for the entertainment news magazine show Extra.
Podcasting is a great way for personalities and brands to provide content when and where the listener wants it.