In the third episode of this ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights, a terrific partner to RAB. In this episode, you’ll hear how market research helps brands take off the blindfolds, takes out the guess work and helps inform marketing, advertising and media strategies. Provoke Insights is bullish on the power of radio and that is because they see the stats firsthand through their research. Have a listen to the conversation and then head over to RAB.com to learn more about Provoke Insights.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for Season 4: 2023 ANA Masters of Marketing blogs
Click here for all Season 3: Radio Influencers blogs
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