There has been a lot of press lately regarding reach. Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black. If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”
An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen. The average cost to advertise was $5 million for a 30–second spot. That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.
Continue reading “Brand Sales After the BIG Event”
The line that separates media and marketing is blurring as advertisers continue to reach their target audiences across devices and platforms. While some media are struggling to find ways to best serve advertisers in their quest, radio is providing them with alternative solutions. Continue reading “Radio’s Digital Growth Drives
Local Market Business”
Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head? You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song. That, my friends, is the power of radio – learning about new music.
Continue reading “Music is Good for You”
Did you know that radio has the highest reach against teens versus any other broadcast medium or electronic device? And radio’s reach is even greater than that of game consoles!
Continue reading “Trying to Reach Teens? Use Radio!!”
A barn. Blue skies. A horse running through the fields.
A great image just came to your mind reading those words, right? But what color was the barn – red? What color was the horse – brown, white, black, spotted? And while the horse was running through the fields under the blue skies, was it a winter day with snow on the ground or were there wild flowers growing. Whatever your answer was, it doesn’t matter. The image that came to mind was relevant to you and that is the power of radio commercials.
Continue reading “Silence Can Be Golden in Radio Ads”