In the ninth episode of this continuing series, we hear the conversation Erica Farber had with John Rosso, President & CEO of Triton Digital, whose focus is to support the digital aspirations of radio broadcast companies.
As live streaming of broadcast stations continues to grow and podcasts continue to see remarkable audience growth, the majority of radio’s revenue today continues to come from the broadcast side. John feels as an industry it is important that broadcast inventory is available for purchase in the places where people are making their purchasing decisions and more and more that’s sitting in front of a digital demand site platform and currently broadcast inventory in not there. Listen to the entire conversation and understand why John believes this could be transformational for the industry.
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