When you ask a college student and a radio broadcaster the same question, do you think you will get the same answer from both? Well, the answer is not necessarily.
In this edition, Erica Farber, President and CEO of the RAB speaks with Dr. John Owens, Associate Professor at the University of Cincinnati, and Carolyn Gilbert, Founder and President at NuVoodoo Media Services. They collaborated on a study entitled “Building Radio’s Bench. ” They researched how current college students majoring in media and communications and radio professionals perceive the industry today. This is a good reminder that Radio’s bench is literally in the backyard and how important it is to take advantage of being in a multimedia entertainment business that connects with the community.