Author: Annette Malave, SVP/Insights, RAB
Have you ever wondered why hearing certain songs on the radio makes you smile? Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment. Listening to music has been proven to make you smarter and more productive. Music is also known to make people happy and elevate their mood. Perhaps this is part of the reason why people tune in to radio. But radio plays another important role – music.
Contributors: Brad C. Deutsch Principal, Garvey Schubert Barer, P.C. and Aaron S. Edelman, Attorney, Garvey Schubert Barer, P.C.
In our previous blog posts, we’ve addressed both the possible risks associated with marijuana advertising that are unique to being the federal licensee of a radio station and the intricacies of many state laws regarding digital media advertisements for marijuana.
The latest development in the push to normalize marijuana and cannabis products as a consumer good comes from the cannabis industry’s own “Self-Regulatory” member organization, the National Association of Cannabis Businesses (NACB), which has recently adopted voluntary standards for advertising by its members. This blog post examines what impact these voluntary standards will actually have for advertising on the radio.
Continue reading “What the Marijuana Industry’s Organization Voluntary Ad
Standards Mean for Radio”
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
Author: Annette Malave, SVP/Insights, RAB
Parties. Food. Time with friends and family — and more food.
During this time of the year, everyone begins to talk about their resolutions for the New Year. One of the most common resolutions is getting fit/going to the gym.
Continue reading “Radio Reaches Health and Fitness
Club Members”
Author: Annette Malave, SVP/Insights, RAB
Food is fabulous! And it’s even better when someone else prepares it and serves it to you – whether it is in a casual dining establishment, white tablecloth restaurant or even in a to-go bag.
The restaurant industry has undergone vast changes to meet the expectations of consumers. They seek out unique foods and concepts that are authentic – in both flavor and experience. They also expect healthy options that will delight the inner foodie in them.
Studies have shown that words and sounds (especially those related to food) can bring imagery to mind – one of radio’s many strengths. And when you use any of these words or similar tactics within a radio commercial, radio drives restaurant search.
Author: Annette Malave, SVP/Insights, RAB
Holiday shopping is in full swing. According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday. When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey.
With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners.
Continue reading “Buying Attitudes of Radio Listeners
and Streamers”