Having success in growing revenue all starts with relationships, being a true partner for your clients.
In this edition, Erica Farber, President and CEO of the RAB speaks with Tina Murley, Director of Sales for the Beasley Media Group in Boston. Tina is focused on creating a culture for her sales team of saying “yes” to their clients and potential clients. She empowers, provides the tools and helps her sellers find a way to just get it done.
She believes that digital is the future and because radio offers integrated local solutions, it’s is the perfect partner for advertisers.