As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack of female artists being played on-air. Elaina has taken this topic and created the opportunity to change that conversation with her podcast, entitled “Women Want to Hear Women”.
By cross promoting between her daily radio show and her podcast audience, she also reaches out through social media to help extend her brand. As she says, never underestimate the power of a hashtag.