Contributor: Todd Kalman, SVP of Sales, Marketron
Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.
Continue reading “Radio Is a Powerful Ad Channel Across the Sales Funnel”