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Radio is a Must for Homeowner Services

Author: Annette Malave, SVP/Insights, RAB

Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn’t just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year when the real estate market becomes competitive.

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Elections 2024: Initial Projections for 2024 Political Media Buying

Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media

Last week’s post focused on the 20 unknowns of this year’s political cycle. This week, the focus will be on political media buying, trends and broadcast radio’s role and opportunities.

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Elections 2024: The Great Unknowns

Highlights of the Data & Trends from PQ Media’s preliminary Political Media Buying 2024

Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media

For the seventh time since 2012, PQ Media is sharing its outlook on political media buying from its election cycle report with RAB members. During a recent presentation, I noted how this election cycle differs significantly from every previous cycle due to a plethora of unanswered questions that still exist. Some of these questions come seven months before the elections, which for this blog I’m calling the Great Unknowns – there are 20. That’s how unpredictable this year’s election cycle has become in determining how much will be spent by candidates, political action groups (PACs) and advocacy groups promoting or objecting to a ballot referendum.

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Radio Delivers Furniture Buyers

Author: Annette Malave, SVP/Insights, RAB

During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.

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Radio Accelerates Website Traffic for Auto

Author: Annette Malave, SVP/Insights, RAB

What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market.

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Use Radio for Office and BTS Supplies

Author: Victor Texcucano, Content Coordinator, RAB

Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are fierce, office supply retailers have a need to reach consumers in their areas.

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