Author: Annette Malave, SVP/Insights, RAB
Understanding the mindset of the consumer has always been important for advertisers. However, during these times, what resonated with consumers pre-COVID may no longer be relevant. How a consumer currently feels, their concerns and their trust has never been more important for advertisers to recognize than now.
Contributor: Bruno Tabbi, President and Co-Founder, Ignition Toll-Free
Results. That’s what all advertisers want from any media channel they use. Radio has proven that it can drive in-store traffic and online traffic but what about phone traffic? Despite all the tech options available today, many consumers like to make their initial inquiry to a business over the phone. But using a random phone number on radio makes it incredibly challenging for listeners to remember how to reach the advertiser they just heard. That’s where vanity phone numbers come in.
Author: Tammy Greenberg, SVP, Business Development, RAB
The takeaway from the ANA (Association of National Advertisers) annual Media Conference was to embrace bravery, take risks and step up and recognize that business and brand growth is the “shiny new object.”
In his opening remarks that set the stage for the 700+ brand media and marketing attendees, Bob Liodice, CEO of the ANA, stated that the world’s leading brands are “activating brave.” It’s a shift from ensuring consistency to stimulating desire among consumers, from being marketing centric to acting enterprise centric, and from creating functional and emotional differentiation to changing a way a business goes to market. In order to do this, brands must intuitively understand their customers and they need to be willing to communicate in brave, iconic ways that will delight and deliver the way the consumer wants to receive it.
Author: Annette Malave, SVP/Insights, RAB
There are certain times in life when you need an advisor — someone that can provide you with counsel. How do you find this type of person that can provide you with this service? Advertising a service can be difficult because you need to drive awareness, influence behavior and develop trust.
Continue reading “Legal Woes? Radio Drives
Legal Services Search”
Author: Annette Malave, SVP/Insights, RAB
Have you ever wondered why hearing certain songs on the radio makes you smile? Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment. Listening to music has been proven to make you smarter and more productive. Music is also known to make people happy and elevate their mood. Perhaps this is part of the reason why people tune in to radio. But radio plays another important role – music.
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.