Author: Annette Malave, SVP/Insights, RAB
The events of 2020 have magnified the importance of reaching ethnically diverse consumers. Advertisers across a wide array of categories, from Main Street to Madison Avenue, have increased their focus to reach Black/African American and Latino/Hispanic consumers. Knowing the media habits of each of these audiences is important to connect with them.
Continue reading “A Look at Black and Hispanic Audio Consumption”