Marketron

Category: Podcast Season 1 – ANA

Radio on Main Street featuring Elizabeth Marks from O.C.E.E.F in conversation with RAB’s Tammy Greenberg, SVP, Business Development

It is well documented that today’s consumers care deeply about the environment, and that marketers who engage in green marketing partnerships can improve reputation and brand image. While in attendance at the ANA Masters of Marketing Conference, RAB heard first-hand how marketers are taking action to support environmental concerns.

OCEEF (The Conservation Exploration and Education Foundation) is on a mission to educate the world about the importance of sustainability through the lens of the ocean, because if you save the ocean, you save the planet.

In episode number eight of the Radio on Main Street ANA Masters series, Tammy Greenberg, senior vice president, business development, RAB, chats with Elizabeth Marks, chief marketing officer for OCEEF, who partners with marketers to drive the important work her organization does. Elizabeth reminds us of radio’s ability to intimately connect with listeners both locally and globally to create substantive change in the communities that surround us.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street featuring Elizabeth Luciano from A&E Networks in conversation with RAB’s Tammy Greenberg, SVP, Business Development

Radio has a long history of driving tune-in for television networks. At the ANA Masters of Marketing Conference, Tammy Greenberg,  senior vice president, business development, RAB, sat down with Elizabeth Luciano, senior vice president, Consumer Marketing & Media for A&E Networks to discuss what is driving marketing efforts for their brands.

In the seventh episode of the Radio on Main Street ANA Masters series, Elizabeth shares the importance of human connection and the power of creativity as key strategic imperatives and views audio as a personal recommendation system, helping to get messages in front of people right before they are making decisions as to what to watch.

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Radio on Main Street featuring Charles DeJarnette from The Martin Agency in conversation with RAB’s President and CEO, Erica Farber

The ANA Masters of Marketing Conference brings together seasoned brand marketers from large and small companies to network in an immersive environment in which they can learn and grow. The meetings also provide a tremendous opportunity for some of the industry’s newcomers to soak in the content and apply it to their businesses moving forward.

In episode number six of the Radio on Main Street ANA Masters series, Erica Farber talks with Charles DeJarnette, a recent college graduate and account coordinator for The Martin Agency on the Buffalo Wild Wings account. As Charles shares, he is most excited about working with the agency team to help build brand purpose for their client, a concept that more and more brands are embracing. This is helping them connect within their customers within their communities.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street featuring Caitlin Rose from The Goodyear Tire and Rubber Company in conversation with RAB’s President and CEO, Erica Farber

Consumers focus on what matters most to their communities, and they lean in to the brands that share that focus. Local relevance was a topic shared by many at the ANA Masters of Marketing Conference and certainly one that resonates with radio.

RAB had the privilege of sitting down with Caitlin Rose, brand manager, retail marketing for The Goodyear Tire & Rubber Company while attending the ANA Masters of Marketing Conference. In this fifth episode of the Radio on Main Street ANA Masters series, Erica Farber and Caitlin Rose chat about how Goodyear brings a local flavor to every one of its 600+ retail locations across the country and how radio helps as an important tool to develop a strong brand for local stores.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Alcon Laboratory’s Brent Christenson in Conversation with RAB’s Erica Farber

The ANA Masters of Marketing Conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
 
In the fourth episode of the Radio on Main Street ANA Masters series, Erica Farber speaks with Brent Christenson, Global Director, Marketing Capability for Alcon Laboratories who has worked across industries that include confection, medical devices, pharmaceuticals and more. Brent shared important advice when determining how to create advertising budgets and the strength and captivated audiences that radio provides to the plan. Brent reinforced how and why radio is a hugely important vehicle and should be a part of everyone’s brand plans.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring the United States Tennis Association’s Brad Epstein in Conversation with RAB’s Erica Farber

Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.

The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download