“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”
According to Statista, there will be well over 220 million smartphone users by the end of 2017. These users will engage with radio in various ways – texting, downloading or just listening in.
Everyone you know has a woman who has been influential in their life. As people, we understand the important role that our mothers, aunts, sisters, and friends have played. As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play. Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.
There has been a lot of press lately regarding reach. Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black. If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”
An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen. The average cost to advertise was $5 million for a 30–second spot. That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.
The line that separates media and marketing is blurring as advertisers continue to reach their target audiences across devices and platforms. While some media are struggling to find ways to best serve advertisers in their quest, radio is providing them with alternative solutions. Continue reading “Radio’s Digital Growth Drives
Local Market Business”