Have you ever been in a car listening to a radio spot for a product or service that interested you and then they asked you to call them? You didn’t have a pen handy nor did you have anything to write the phone number on.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Bruno Tabbi, President of Ignition Toll Free. His company specializes in providing vanity toll-free phone numbers for businesses. A vanity number is a phone number that spells out a memorable word or phrase and can be used to create and establish a recognized brand. More specifically, a vanity number provides an advertiser with a specific response mechanism that helps them get the results they are expecting.