News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss the state of news in general and its importance in radio today.
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Author: Tammy Greenberg, SVP Business Development, RAB
At a recent MediaPost conference, one of the panelists responded to a question posed to him by stating that we have left the “exposure age” and we are now in the “age of outcome.” He further expressed his opinion that marketers, agencies and all media must continue to evolve to measure outcome in robust, transparent, statistically significant ways.
Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.
Continue reading “In the Age of Outcome, Radio Has Some Great Stories to Tell”
This past week, April 21 to 28, a little known but exciting part of radio’s landscape was celebrated – it was high school radio week. With multiple high school stations broadcasting across the country, Erica Farber, President & CEO of the RAB, connected with Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory where for the last four years they have officially been broadcasting 24/7 KVCB, 100.9 FM in Vacaville, California, a town located about halfway between San Francisco and Sacramento.
In honor of this special occasion, the station had just come off a live 24 hour marathon inviting local bands and broadcast alumni alongside their current student broadcasters. As we think about the next generation of broadcasters, Ralph shares that “our kids are going to be OK.” It’s a positive outlook on the future of broadcasting and the future of our society in general. If you want to hear for yourself, you can stream the station at kvcb-online.com and click “Listen Live.”
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Author: Rick Greenhut, Director – Broadcast Business Development, Xperi / HD Radio
Increase spot impact by 550%
Wouldn’t it be great if a radio station could offer their biggest local auto dealer client the opportunity to increase their name recognition? How about enabling the agency for a home improvement chain to demonstrably enhance the effectiveness of their radio advertising? Federal legislation taking effect this May (and broadcasters’ investment in HD Radio technology) helps radio maintain preeminence in tomorrow’s dashboard while benefiting agencies and advertisers alike.
In this edition, Erica Farber, President and CEO of the RAB speaks with Charlie Sislen, Partner of Research Director Inc. With a focused approach they work with programming and sales departments at radio stations to help them interpret their ratings, turn their data into knowledge and turn that knowledge into revenue.
In this podcast they discuss the importance of research, how to understand research, and how to use research to help radio tell its great story.
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Author: Fred Jacobs, President, Jacobs Media.
Since its inception, social media has been a much-discussed digital platform – especially in radio circles. The low cost of entry, the ease of interaction and its widespread popularity has made for a great opportunity for radio brands to connect with audiences in ways that were once not even possible.
In recent weeks, we’re learning more about the true toll of social media networks on our privacy and personal information. If we didn’t realize it before, we do now: there’s a cost to social media. Mark Zuckerberg did not provide us with a conduit to our friends, families, and listeners as a public service. He’s been monetizing our data. And we’ve been gladly checking off the “accept terms and conditions” box as we scroll through our news feeds.
Continue reading “Radio’s Connection – On-air and Socially, Counts.”
