In this edition, Erica Farber, President and CEO of the RAB and Paul Brenner, President of Tag Station and NextRadio reconnect. We have heard a lot about FM chips in mobile devices but there is much more going on at NextRadio. Paul and his team provide stations with analytics to help advertisers and agencies capture ROI.
In this podcast they discuss how NextRadio has shifted gears and the current opportunities available for radio.
Podcast: Play in new window | Download
Author: Andrew Curran, President and COO, DMR/Interactive
BIA Advisory Services reports that in 2017, revenue for AM/FM radio “experienced a 0.2% drop from 2016 to end the year at $13.87 billion.”
This lackluster performance took place as consumer confidence was the highest it had been since 2000 and unemployment was its lowest, helping fuel a stock market boom.
Compounding the issue, BIA lists radio as the 5th most significant local advertising platform, behind direct mail, television, newspapers and mobile.
Continue reading “Radio’s Employed Audience: A True Competitive Advantage”
One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process.
With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies. Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant
Podcast: Play in new window | Download
Author: Jateen Parekh, CTO and Co-Founder, Jelli.
Digital has transformed advertising in the last few years but audio as a medium has been left behind. Jateen Parekh, the CTO and co-founder at Jelli, shared his thoughts on the matter in an Adweek article entitled “Brands Need to Join the 21st Century and Tap Into Radio Advertising.”
In his piece, Jateen points to the fact that radio is a massive market – bigger than TV – that marketers have largely ignored, primarily because of the medium’s particular challenges.
Continue reading “Audio is Booming – Turn Up Your
Radio Strategy”
Erica Farber, President & CEO of the RAB sat down with Mike Sherry, Vice President Sales for Forever Media.
Forever Media has a company creed that details five responsibilities with the first one being to the advertisers that invest in their stations. It states they, being the company, must always remember the customer expects and deserves results and increased profits. With oversight of revenue for 51 stations in nine markets, Mike strongly believes everyone in radio sales today needs to focus on selling radio’s value. And if everyone has pride in their radio stations and sells that value on a local basis, radio will continue to thrive.
Podcast: Play in new window | Download
Author: Pat Walsh, President & Chief Operating Officer, Emmis Communications
When the team at Emmis sits down to talk about what sets radio apart for our advertising clients, the discussion always leads back to the power of connection. Radio’s connection is an intensely personal relationship with personalities and content that has become a central part of the lives of nearly every American. The fact that this powerful connection comes in the form of an entertaining and ever expanding LOCAL content portfolio that includes broadcast audio content, events that excite and engage, and digital content that combines the power of audio, video and social, makes radio a truly special partner to the advertising community. Delivering on this intimate and connected local relationship makes radio a trusted friend in just about every American’s daily life. This type of relationship is what enables radio to continue to reach and resonate in the lives of 93% of Americans but it’s the trusted partnership radio has with its vast audience that feels special at this time of year.
