Category: Podcast Season 4-ANA Masters of Marketing

Welcome to the latest Radio on Main Street series recorded on-site at the 2023 Association of National Advertisers’ (ANA) Masters of Marketing conference. RAB had the opportunity to chat with many attendees about their businesses, their marketing goals, the issues they are most focused on and of course, their thoughts about radio.

In our first episode of the series, RAB’s Erica Farber had the pleasure of sitting down with Nicole LaSpina, senior director of brand marketing for Wyndham Hotels & Resorts. Nicole talked about her views and her personal feelings towards radio and how audio can be accessed everywhere and is part of the reason that consumers spend a significant amount of time listening. Since that’s where the consumers are, that is where she believes brands like Wyndham Hotels & Resorts need to be. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In the second episode of Radio on Main Street from the ANA’s Masters of Marketing conference, Erica Farber chats with Erin Allsman of The Brownstein Group, which is the longest-running independent advertising and public relations agency headquartered in Philadelphia, Pennsylvania. In this episode, you’ll hear how what radio has to offer is equally as relevant to a creative and public relations shop as it is to media agencies. As the media landscape continues to change so completely and dramatically, Erin suggests the value of lunch and learns on a regular basis to keep an agency’s creative juices flowing with what’s new and what’s possible with radio is imperative. Learn why Erin believes “listening is a superpower” in this engaging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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In the third episode of this ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights, a terrific partner to RAB. In this episode, you’ll hear how market research helps brands take off the blindfolds, takes out the guess work and helps inform marketing, advertising and media strategies. Provoke Insights is bullish on the power of radio and that is because they see the stats firsthand through their research. Have a listen to the conversation and then head over to RAB.com to learn more about Provoke Insights.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

Podcast: Play in new window | Download

In the fourth episode of the latest series recorded at the ANA Masters of Marketing conference, RAB’s Erica Farber chats with Misty Goff, senior director of marketing for Visit Orlando, which is focused on fun and bringing joy to people in the wonderful city of Orlando, Florida. You’ll learn about  personalized reach, customized messaging and innovation, which are key to Visit Orlando’s marketing strategies and data that helps to facilitate those efforts. Visit Orlando is excited about the promise that data and technology brings to their brand operations, but it will never replace the power of human touch and relationships to drive results. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

Podcast: Play in new window | Download