As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim. There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.
During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.
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Earlier this month we focused on one of the fastest growing segments of audio entertainment today – podcasting. In this edition, Erica Farber, President and CEO of the RAB continues the focus as she speaks with Darren Davis, President, iHeartMedia Networks Group, who oversees the company’s multi-platform assets. In just one year iHeart has become the largest commercial broadcaster in podcasting. And joining the conversation is one of iHeart’s successful podcasters – Mario Lopez. An actor, singer, dancer and syndicated radio personality, he is also host for the entertainment news magazine show Extra.
Podcasting is a great way for personalities and brands to provide content when and where the listener wants it.
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It seems like every day there is a new challenge and a new opportunity for media sellers. Selling has changed dramatically from the way we did just a few years ago – or has it?
In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.
Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.
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In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation. Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.
During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.
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One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.
Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.
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In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting. The company operates throughout Ontario, Canada with a focus on small and medium markets.
Since this podcast was recorded we have learned the company has been listed on the “Growth 500” list of Canada’s fastest growing companies for the 8th consecutive year, an amazing accomplishment for any organization.
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