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Category: Radio

The Big Game and Radio

The practice of listening to the home town team on the radio and watching the game on TV is as alive and well today as it ever was. The connection formed between the radio broadcaster and the listener is extraordinary! This is a trusting relationship only radio can provide. This connection can drive sales and help to build your brand.

The big game is a big deal for radio stations and it is here next weekend! And you can bet everyone across the country will be tuning in to hear the Pats and Eagles play-by-play. Westwood One will cover the game nationally. Listeners coast-to-coast can hear the game called by their favorite announcers including Kevin Harlan and Boomer Esiason, and this year also includes Hall of Fame reporter Ed Werder. Local announcers in Boston and Philadelphia include WBZ’s Bob Socci and Scott Zolak, and WIP’s Merrill Reese and Mike Quick.

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Radio: Consumers’ Weekly Leader

2018 is now in full swing, and with so many retrospective articles across publications it is also a great time to take a new look at media comparisons. 2017 seemed to be the year for digital and social media as seen in so many articles.

However, figures in other research publications and newsletters painted a very different image.

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Dining During the Holidays

By now, the hustle and bustle of holiday shopping is reaching a crescendo for many of us.  With aching backs and feet from all the window shopping for ideas to shopping in-store, there is nothing better than sitting down for a good meal.

There are numerous dining options for consumers – from quick-serve to fast casual to sit-down restaurants.  With all of these options, enticing their taste buds can be a difficult challenge.  How do you reach consumers that are on-the-go or right before they are about to shop?  With radio, of course.

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Radio Can Help With What Ails You

The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.

The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.

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Jewelry Retailers Shine with Radio

During this time of the year, consumers are thinking about gift ideas for their loved ones.  According to a November survey by Prosper Insights & Analytics™, jewelry is on the top ten list of gifts that will be given this year.  It is also one of the gifts that consumers want to receive – 22% of respondents want jewelry as a gift.

Who are these jewelry gift givers?  According to 2017 GfK/MRI data, adults 18+ who purchased a fine jewelry item as a gift for someone else, 81% listen to AM/FM radio. Among those adults who purchased fine jewelry for themselves, 78% are AM/FM radio listeners.

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Radio on Main Street Podcast Featuring Michael O’Shea, President and CEO of Amaturo Sonoma Media Group

In this edition of Radio on Main Street, Erica Farber, President & CEO of the RAB speaks with Michael O’Shea, President of the Amaturo Sonoma Media Group located in Santa Rosa, California. About a month ago, this area of Northern California was hit by devastating fires that took multiple lives and left thousands and thousands without homes.

In this podcast they discuss what this experience was like for a local broadcaster and the importance of how radio truly matters in meaningful and impactful ways for local communities.

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