Contributor: Celine Matthiessen, vice president insights & analysis, BIA Advisory Services
Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts in how different sectors are approaching radio advertising.
Continue reading “Radio Opportunities Abound In 2025”Author: Annette Malave, SVP/Insights, RAB
If you are a homeowner, you are most certainly familiar with the “honey-do” list. (If you are not a homeowner, it is a list of maintenance tasks that need to be done around the home.) Somehow, these lists never seem to end – the moment you cross one task off, another quickly takes its place.
Continue reading “Radio Builds Home Improvement Businesses”Contributor: Rick Kestenbaum, general manager, AnalyticOwl
According to the National Association of Realtors, the average age of a home in the U.S. is 39 years. That creates constant opportunity for plumbing and HVAC companies. Radio has proven to be an excellent way to not only promote emergency services, but also to get listeners thinking about profitable replacements, upgrades and renovations.
Continue reading “Plumbing and HVAC Ads on Radio: What’s Working Best”Author: Nick Arias, Research & Insights Assistant, RAB
As adults journey through life, one of the milestones some may reach is the purchase of a home. It is a significant event, filled with anticipation and excitement for some. This event is most often made possible with the guidance and support of a real estate agent.
Continue reading “Radio Works with Real Estate, One Home At a Time”Author: Annette Malave, SVP/Insights, RAB
Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn’t just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year when the real estate market becomes competitive.
Continue reading “Radio is a Must for Homeowner Services”Author: Annette Malave, SVP/Insights, RAB
Entering a new year, people will often do something new or make a change to start fresh. What better way to start fresh than to move?
Continue reading “Radio Moves People to New Homes”Author: Annette Malave, SVP/Insights, RAB
Unbelievable. That’s the word you would use if you, or someone you know, has been trying to buy or sell a home. The real estate market is having its moment.
Continue reading “Radio Works for Realtors”
