Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”Author: Victor Texcucano, Content Coordinator, RAB
Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.
Continue reading “There’s a new generation to know – Generation Alpha”Author: Annette Malave, SVP/Insights, RAB
If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.
Continue reading “Why Radio Should Be on the Shopping List”Author: Annette Malave, SVP/Insights, RAB
At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority.
Continue reading “How to Have a Healthy Sales Year in Fitness”Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Author: Victor Texcucano, Content Coordinator, RAB
Inflation is apparently cooling. Well, at least that’s what some of us keep hearing. Grocery shopping, however, still feels like it is draining our bank accounts. Things are improving, however, but food retailers should promote savings to reach cost-consumers in their area.
Continue reading “Radio reaches grocery shoppers as they deal with a volatile economy”Contributor: Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services
The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio stands strong as a resilient and potent force in the media mix – the fifth largest media when you examine the total local advertising marketplace.
Continue reading “What’s on the Horizon for Radio”Author: Annette Malave, SVP/Insights, RAB
During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.
Continue reading “Radio Delivers Furniture Buyers”Author: Victor Texcucano, Content Coordinator, RAB
Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are fierce, office supply retailers have a need to reach consumers in their areas.
Continue reading “Use Radio for Office and BTS Supplies”Author: Annette Malave, SVP/Insights, RAB
In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.
Continue reading “Boomers are a Sales Opportunity for Businesses”Author: Annette Malave, SVP/Insights, RAB
After a long day at work, there is nothing like taking some time to go for a walk or play with a furry friend. Pet ownership has been shown to improve one’s physical and mental health. Not only do they offer companionship and reduce stress, in some instances, they provide a service by helping people live independently.
Continue reading “Reach Pet Owners with Radio”Author: Annette Malave, SVP/Insights, RAB
With Thanksgiving behind us, it means that the holiday shopping frenzy is just beginning, or is it? If you are following consumer sentiment reports, it is anyone’s guess as to how “frenzied” it will be. Retailers will need to be diligent about product promotions and sales and where they promote them.
Continue reading “Radio Puts a Bow on Holiday Gift Shopping”Author: Annette Malave, SVP/Insights, RAB
Jewelry is a reflection of a person’s individual style. Whether it is a bracelet, ring or watch, it can be a statement of one’s personality or culture, but it can also be reminiscent of a family member.
Continue reading “Radio Shines for Jewelry Retailers”Author: Annette Malave, SVP/Insights, RAB
Have you looked in your closet lately and asked yourself, “Will I ever wear that again?” Clothing styles and trends have changed a lot in the past years. A search for sneakers will deliver options – athletic, fashion, walking and even dress.
Continue reading “Radio Listeners and Their Fashion Sense”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Victor Texcucano, Content Coordinator, RAB
Grocery stores are essential to our everyday lives. Whether it’s vegetables, milk, dish soap or even cat food, grocery stores are a place where we all spend a large portion of our paychecks on items that are crucial to daily living.
Continue reading “Why Radio Should Be on Every Grocery Advertiser’s List”Author: Nick Arias, Research & Insights Assistant, RAB
As incredible as it may seem, the end of the 2023 calendar year is fast approaching. This means that the countdown to the holiday season is right around the corner. To many, this means the start of seasonal shopping for gifts.
Continue reading “It’s Never Too Early to Get into the Spirit of the Holiday Shopping Season“Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”Contributor: Todd Kalman, SVP of Sales, Marketron
Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.
Continue reading “Radio Is a Powerful Ad Channel Across the Sales Funnel”Author: Tammy Greenberg, SVP/Business Development, RAB
The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.
Continue reading “How Radio Builds Effectiveness for RMN Campaigns”
