It’s incredible to believe that 2017 is coming to a close. The year just seemed to fly by.
There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture. Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”
By now, the hustle and bustle of holiday shopping is reaching a crescendo for many of us. With aching backs and feet from all the window shopping for ideas to shopping in-store, there is nothing better than sitting down for a good meal.
There are numerous dining options for consumers – from quick-serve to fast casual to sit-down restaurants. With all of these options, enticing their taste buds can be a difficult challenge. How do you reach consumers that are on-the-go or right before they are about to shop? With radio, of course.
Today’s blog post is courtesy of Gordon Borrell, CEO, Borrell Associates
A radio owner yawned the other day when I told him about the record year ahead for political advertising — $8.5 billion in all, and all headed for local markets. “We have music stations,” he said… “Political isn’t really something we pursue.”
I’m sure people who listen to music are also voters. And I’m pretty sure that, in a world where big bucks are being thrown at persuasion marketing, radio’s personal connection with listeners makes it perhaps the most persuasive medium.
Continue reading “Is Radio Ready for 2018’s Political Advertising Bonanza?”
The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.
The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.
Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits. Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.
Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.
During this time of the year, consumers are thinking about gift ideas for their loved ones. According to a November survey by Prosper Insights & Analytics™, jewelry is on the top ten list of gifts that will be given this year. It is also one of the gifts that consumers want to receive – 22% of respondents want jewelry as a gift.
Who are these jewelry gift givers? According to 2017 GfK/MRI data, adults 18+ who purchased a fine jewelry item as a gift for someone else, 81% listen to AM/FM radio. Among those adults who purchased fine jewelry for themselves, 78% are AM/FM radio listeners.